Now 100% organic! Chubby and dimpled? Yes. Red and irritated? No. Being a brand new human is tough — so diaper cream should be as gentle as it is effective. And while we’re calling this Organic Diaper Balm, it’s so much more. Think extraordinarily soothing calendula diaper balm, so your baby’s bum can stay the way it’s meant to be: chubby-soft and cheerful-cheeked! Just apply a thin coat to the diaper area after each change and bath. Also? Organic Diaper Balm doubles as a multi-tasking skin salve. Feel free to use it from top to bottom for everyone in the family. Dermatologist tested and clinically tested for irritation. NO petroleum, parabens or artificial fragrance. 100% organic with organic beeswax! Chosen by hospitals for even the most fragile NICU babies.